May 2012
12 posts
Innocent copywriting - thumbs up
I love the chaps at Innocent Towers. Not only do they make delish drinks that send my sugar levels soaring in the non crashy way that chocolate or skittles never could, their attention to detail is first class. There is no ‘use by’ date. Instead founder Richard Reed endured a long battle with (the powers that be) to get ‘Enjoy by” emblazoned on each bottle instead.
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